Same truckers, new ice road

Just caught the second season premiere of Ice Road Truckers on History. They’re entering “a whole new world of ice road trucking,” driving over the Arctic Ocean. This time, tides could create deadly cracks in the ice. The season gets off to a promising start by showing more of the lives the truckers left behind. There’s also a nifty visual of truckers embarking on the Arctic journey with a ship in the background. If that’s not enough, I’m already feeling bad for Drew Sherwood, who’s stuck in the repair shop yet again. It’s definitely worth checking out.

The premiere also included a strange commercial/product placement, an extended Budweiser spot showing the show’s crew building an igloo ice bar for a party.

And if Ice Road Truckers isn’t enough of a tough day on the job for you, I saw ads for Ax Men (loggers) and Black Gold (oil drillers). Could a spinoff about Ice Road Mechanics be far behind?