You’ve gotta like THIS …

… if you’re not on the cable.

THIS TV is MGM’s new digital channel, designed to be broadcast as part of free digital packages put together by local stations. Partner Weigel Broadcasting is bringing it out first in Chicago, Milwaukee, and South Bend. THIS will feature MGM movies and TV shows, although MGM’s press release doesn’t go into specifics.

I’m not sold on digital TV, but if we’re going to have it, it’s time to start coming up with some of that improved content that the broadcasters promised. This sounds like a decent start.

To read more, check out MGM’s release.

To look at Britain’s Freeview, which has been a bit more ambitious in a digital conversion, check here.